November 14, 2019 - 1:34pm - by Alyson Shane

Do you know how to create pre-event hype that excites and engages your audience?

Creating pre-event hype isn’t something that happens by accident. It takes planning and organization to keep your audience’s attention until the big day.

The most important part of your plan is your content strategy. The content you share as part of your pre-event hype needs to be connective and memorable.

Below are three ideas to get you started:

1. Plan a branded event campaign

Consider everything you need to do to keep your messaging consistent across your website, social media, email, and paid ads.

Update all your social media profiles with the same (or similar) bios, profile pictures, and header images promoting the event.

Use branded hashtags like #MyGreatEvent2019 whenever you post about your event on social media.

This helps you keep track of all the conversations happening around your event, and gives attendees a way to see what everyone is saying, too!

Don’t just post about ticket sales on social media.

Spacing out your sales content with blog posts, interviews, industry news, and other announcements helps your content feel conversational and helpful.

2. Share behind-the-scenes videos

An easy way to connect with your audience and get your attendees excited about attending your event is to share videos that help them get to know you.

Events are chances for us to make real, human connections, and there’s no better way too be “human” online than through fun and entertaining videos.

Even better: using the word ‘video’ in your email subject line can increase open rates by 19%!

If you’re not sure what to share, think about the kinds of questions your audience might want to know about the event you’re promoting, such as:

• What’s the event all about?

• What kinds of topics, ideas, or sessions will be covered?

• Who are some of the speakers, presenters, or performers?

• Who are some of the people involved in planning?

• What are some details about the venue?

Still not sure what they want to know? Ask them.

Instagram Stories, Facebook Polls, and Twitter Polls are all great ways to engage with your audience and find out more about the kind of content they want to see.

3. Start sending out emails ASAP

Email marketing is an important way for event creators to connect with their audiences and help get them excited about attending.

Use your event promotional calendar to pre-plan out when you’ll send out emails to your mailing list, and write as many of them in advance as you can. You’ll thank yourself later - trust us.

You should aim to send an email at least once a week, maybe more if you’re counting down to a special event like when early bird ticket sales end and prices go up.

Start planning your pre-event hype now

Spend your creative time planning exciting pre-hype campaigns for your event and leave the social media promotion to us. Fill out the box below to join the waitlist:

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